Terms of service
In short. ClickedAds is a business service for checking paid ad clicks and conversions. Plans renew until you cancel, and you can cancel any time from Billing.
Go over your monthly clicks and protection keeps running at $6 per extra 1,000 clicks. We only change your ad accounts in the ways you switch on. Detection is very good, but no detection is perfect.
1. Agreement
These terms are an agreement between you and ClickedAds ("we", "us") for using clickedads.com and its services. By creating an account you accept them. If you sign up for a business, you confirm you're authorised to accept these terms for it. ClickedAds is for businesses, and you must be at least 18.
2. The service
ClickedAds checks paid ad clicks on your websites, scores them for fraud, and, where you switch these on:
- excludes fraudulent IP addresses and bad placements from your Google Ads;
- checks form submissions for fake leads;
- sends only verified conversions to Google, Meta and TikTok ("Verified Conversions");
- produces reports, audits and evidence about your ad traffic.
Features marked beta, currently Verified Conversions, are provided as they are, may change, and are included in your plan while in beta. We'll tell you before a beta feature becomes a paid feature.
3. Your account
Keep your login details secure, and tell us promptly if you think someone has accessed your account. You're responsible for activity in your account. Agencies are responsible for the client websites and ad accounts they add, and for having their clients' permission to do so.
4. Free trial
New accounts get a 14-day free trial with no card needed. It covers one website, up to 2,000 ad clicks, and fake-lead protection. When the trial ends, or its click allowance is used up, new clicks stop being checked until you choose a plan. Nothing is charged unless you choose a plan.
5. Plans and billing
- Plans are Starter, Growth and Agency (and, by invitation, Pay for results), as shown on our pricing page and in Billing. You can pay monthly, or yearly at the price of 10 months. Prices are in US dollars and exclude taxes, which are added where required.
- Payment is taken in advance through Stripe, and your plan renews automatically at the end of each period until you cancel.
- Agency includes 10 websites. Each extra website costs $19 a month, or $190 a year on yearly billing, and is charged in proportion to the time it's active in the period.
- Fake-lead protection is an optional add-on at $29 a month, or $290 a year, charged in proportion when added or removed during a period.
- Pay for results is an invite-only pilot plan. It costs $29 a month in advance, plus $2 for each verified conversion we deliver to Google Ads, Meta or TikTok during a calendar month (UTC), up to $499 a month. A conversion counts once, however many platforms receive it, and conversions we later retract aren't charged. Fees are added to your invoice from the 2nd of the following month. It's billed monthly only, includes fake-lead protection, and has the same usage allowance and extra-click pricing as Growth.
- Results guarantee: on Pay for results, if the first 30-day Google Ads split test you complete has enough conversions in both groups for a result and doesn't show a lower cost per verified conversion for the campaigns using Verified Conversions, we credit back the conversion fees for that website for the test period, up to $499, as credit on your account for future invoices. It applies once per account and isn't paid out in cash. We may end the pilot with 30 days' notice; you'd then move to the plan of your choice.
- Changing plan through Billing takes effect straight away. The difference is charged or credited in proportion to the time left in the period.
- Price changes: we'll give you at least 30 days' notice by email. They apply from your next renewal after the notice.
- Failed payments: if a payment fails, Stripe retries it. We may suspend checking if it stays unpaid.
Network score API
- The Free API plan includes 1,000 lookups a month. Pro costs $99 a month, paid in advance, for 100,000 lookups; extra lookups are $1 per started 1,000, added to your next invoice, up to 1,000,000 a month unless we agree more.
- You may use API results only to prevent advertising fraud and judge traffic quality: deciding whether to serve, bid on, pay for or exclude traffic. You may not use them to identify, profile, track or make decisions with legal or similarly significant effects about individual people, and you may not resell, publish or redistribute them.
- Keep your keys secret and on your servers. You're responsible for use of your keys until you revoke them.
- Scores are estimates from fraud our customers' sites detected; they can be wrong and change over time. Use them as one input, not as the only reason to take action against someone.
6. Usage and overages
- Each plan includes a number of ad clicks per calendar month (UTC) across your websites.
- On paid plans, protection keeps running after you reach your allowance. Extra clicks cost $6 per started 1,000.
- Monthly plans: added to your next invoice.
- Yearly plans: invoiced at the start of the following month.
- We email you when you reach 80% and 100% of your allowance.
- To protect you from runaway costs, for example during a bot attack, checking pauses for the rest of the month once you reach three times your allowance.
7. Cancelling and refunds
You can cancel at any time from Billing. Your plan stays active until the end of the period you've paid for and then doesn't renew. Payments aren't refundable for partly used periods, and extra-click charges for clicks already checked aren't refundable, except where the law requires a refund. Nothing in these terms limits your rights under the Australian Consumer Law or other consumer protection laws that can't be excluded.
8. Referral programme
Each account has a referral link. While a business that signed up through your link keeps paying, you earn 20% of each of its payments as credit on your ClickedAds account.
- Credit is applied to your future invoices automatically. It has no cash value, can't be transferred, and is held until you're on a paid plan.
- You can't refer yourself or your own other accounts.
- We may withhold credit earned through spam, misleading promotion or abuse.
- We may change or end the programme with 30 days' notice. Credit you've already earned stays.
9. Connected ad accounts
When you connect Google Ads, Meta or TikTok, you authorise us to read your account information and to make only the changes your settings call for:- adding and removing IP and placement exclusions;
- adding tracking parameters to your account's URL suffix;
- creating a conversion action, sending verified conversions, and retracting or lowering the value of ones that turn out to be invalid;
- if you start a split test, temporarily changing which conversions selected campaigns bid on. We restore the original settings when the test ends or you stop it.
We don't change bids, budgets, ads or targeting. You remain responsible for your ad accounts, your spend and following each platform's policies.
- Microsoft Advertising: we provide a list for you to apply yourself.
- Meta and TikTok: neither lets sent events be withdrawn.
- Platform changes: ClickedAds isn't affiliated with or endorsed by Google, Meta, TikTok or Microsoft. Changes they make to their products or APIs may affect what we can do.
10. Your responsibilities
- Only add websites and ad accounts you own or are authorised to manage.
- Tell your website visitors about ClickedAds in your privacy notice, and get any consent the law requires. Only confirm in ClickedAds that your site collects advertising consent if it does.
- Send us only the conversion information our features ask for. Don't send names, contact details or other sensitive information about your customers.
- Don't misuse the service:
- don't use it to harm others' advertising or to block legitimate competitors;
- don't try to get around usage limits or security;
- don't reverse-engineer it to build a competing product;
- don't overload it or use it unlawfully.
11. Data
Your data is yours. We process information about your website visitors on your behalf, as described in our privacy policy, which forms part of these terms. We may use aggregated, de-identified information about ad traffic, which doesn't identify you, your clients or any person, to improve fraud detection for all customers. When you delete your account, we delete your data as the privacy policy describes.
12. Estimates and results
- Detection is probabilistic. Some fraudulent clicks or leads may be missed and some genuine visitors may be flagged. You can review and reverse any block.
- Money figures are estimates. "Money lost" and similar figures are based on the average cost per click you set. They aren't a statement of refunds owed by any ad platform.
- Refunds are the platforms' decision. Whether to grant one is up to Google or the relevant platform.
- Results aren't guaranteed. Results from Verified Conversions, audits and split tests depend on the ad platforms and your campaigns. We don't guarantee any particular improvement in cost or performance.
13. Availability and changes
We work to keep ClickedAds running and secure, but we don't guarantee it will be uninterrupted or error-free. We improve the service continually and may change or remove features. If a change significantly reduces what your paid plan includes, we'll tell you in advance, and you may cancel and receive a proportional refund of any prepaid period.
14. Suspension and termination
You can stop using ClickedAds and delete your account at any time. We may suspend or close accounts that breach these terms, fail to pay, or put the service or others at risk. Where reasonable, we'll warn you first and give you a chance to fix the problem. Sections that by their nature should survive termination, such as billing for use already made, liability and governing law, continue to apply.
15. Warranties and liability
To the extent the law allows, the service is provided "as is", without warranties beyond those stated in these terms. Where the law implies guarantees that can't be excluded, such as under the Australian Consumer Law, our liability for breaching them is limited, where the law allows, to supplying the service again or paying for it to be supplied again.
To the extent the law allows:
- we're not liable for indirect or consequential loss, including lost profits, revenue, ad spend or data;
- our total liability for all claims is limited to the fees you paid us in the 3 months before the claim arose.
16. Indemnity
You agree to cover our reasonable losses from claims by third parties arising from:
- websites or ad accounts you add without authority;
- information you send us in breach of these terms;
- your failure to give notices or obtain consents the law requires.
17. Governing law
These terms are governed by the laws of New South Wales, Australia, and the courts of New South Wales have non-exclusive jurisdiction. Consumer protection laws of your own country still apply where they can't be excluded.
18. Changes to these terms
We may update these terms. For significant changes we'll email you at least 30 days before they take effect. If you keep using ClickedAds after that, the new terms apply. If you don't agree, you can cancel before they take effect.